Cadbury Dairy Milk has rolled out a campaign titled ‘Fridge Mein Meetha, Toh Ghar Meetha’ (if there’s sweet in the fridge, then the house will be sweet). This campaign illustrates how stocking sweets can go a long way in making everyday moments sweeter. Ogilvy designed it to highlight relatable instances where consumers open their refrigerators for sweet treats.
Cast: Vaishakh Shankar
Cast: girijaokgodbale
The six films show how people can relate a pack of Dairy Milk with a variety of situations, including midnight cravings, asking for forgiveness, showing gratitude, bribing family members with Dairy Milk, and getting rid of the aftertaste of spicy food.
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